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POLLO CAMPERO CELEBRATES VICTORY OVER “CHICKEN WARS” WITH TWO GRILLED CHICKEN EVENTS

Restaurant has successful events at two locations in Southern California

Mar 20 2008

La Raza 97.9 FM Broadcasted from TWO Pollo Campero Locations During Lunch and Dinner

Los Angeles, CA – Pollo Campero launches itself as the premiere quick service chicken restaurant by offering its guests a unique option: the choice of grilled or fried chicken. With competition for “share-of-mouth” heating up amongst QSRs, chicken has taken front and center as the food of choice, appearing on almost all menus. However, Pollo Campero has made an unprecedented move by adding a Peruvian style Grilled Chicken to their existing fried-chicken menu. The tropically-flavored grilled chicken blends tangy lime and orange juices, savory rosemary and oregano, succulent red bell peppers, and Pollo Campero’s own blend of mouth-watering secret ingredients to create a taste explosion you can’t resist. This addition launches the chain to the frontlines of the “chicken wars,” making it the only establishment to serve both fried and grilled chicken as a main dish.

To celebrate this revolution in customer satisfaction, Pollo Campero offered one FREE Whole Grilled Chicken with the purchase of a Whole Grilled Chicken or Whole Grilled Chicken Family combo. At all locations from 3 PM until the close of business, La Raza 97.9 FM helped sound the alert, broadcasting the special offer all day on Tuesday, March 18th and providing music and entertainment at two locations -- Commerce (11:30 AM – 1:30 PM) and North Hills (4:30 PM –7:00 PM). La Raza 97.9 FM and Pollo Campero’s street teams, along with Pollito (Pollo Campero’s Mascot) were at both locations rallying support for the cause.

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ADIR Restaurants Corp dba Pollo Campero is located at 1625 West Olympic Blvd., Suite 1020, Los Angeles, California, 90015. Phone: 213-201-2990; Fax: 213-201-2995. The company’s website is