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LOS ANGELES – Pollo Campero, the Central American restaurant chain that brought its popular tender, juicy, crunchy chicken to Los Angeles in 2002, and has opened 17 stores since, will add another Latin flavor to its menu – citrus-infused grilled chicken. The new tropically-flavored chicken dish, which was well-received during its national test marketing program, blends lime and orange juices, red bell peppers, rosemary, oregano and Pollo Campero’s own blend of secret ingredients. Customers now need to make a hard decision – choose the original tender, juicy, crunchy chicken, or go for the new succulent grilled version. The grilled chicken dish is set to launch March 4-6 throughout Los Angeles. “By adding a savory grilled chicken dish, we can familiarize a broader market with the Pollo Campero brand of flavor, service and hospitality,” said José Cofiño, COO and President of ADIR Restaurants Corp, master franchise of Pollo Campero in six western states. “Many of our customers have also said they’d appreciate a choice, and that’s what we’re delivering.” # # # Pollo Campero is a family-dining restaurant first established in Guatemala and El Salvador in 1971. It has since expanded to six other Central American countries, and the United States to become one of the leading restaurant chains from Latin America. Pollo Campero combines quick, warm-hearted customer service with tender, juicy & crunchy chicken to provide a whole-family dining experience. ADIR Restaurants Corp dba Pollo Campero is located at 1625 West Olympic Blvd., Suite 1020, Los Angeles, California, 90015. Phone: 213-201-2990; Fax: 213-201-2995. The company’s website is http://www.camperowest.com
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