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CHICKEN WARS HEAT UP!!

Pollo Campero to celebrate grilled chicken launch with La Raza in Southern California

Mar 11 2008

 

La Raza 97.9 FM Broadcasts FREE Whole Grilled Chicken with the purchase of

One Whole Grilled Chicken Family Combo.

Los Angeles – The competition for share-of-mouth within quick-service restaurants is heating up. Chicken is playing a huge role with almost all quick service restaurant competitors adding it to their menu in one form or another. Pollo Campero has made an unprecedented move by adding a Peruvian style Grilled Chicken to their menu. The addition of the tropically-flavored grilled chicken, blending tangy lime and orange juices, red bell peppers, rosemary, oregano and Pollo Campero’s own blend of mouth-watering secret ingredients, puts the chain front and center of the “chicken wars,” making it the only chain to serve both fried and grilled chicken as a main dish. Now Guests have a choice! To celebrate Pollo Campero will offer one FREE Whole Grilled Chicken with the purchase of a Whole Grilled Chicken Family combo. La Raza 97.9 FM will be announcing the special offer all day March 18th. The offer will be available at all locations from 3 PM until the close of business. La Raza 97.9 FM and their street teams will be at two locations -- Commerce (lunch time) and North Hills (dinner 4-7 PM). La Raza 97.9 FM’s street team, along with Pollito (Pollo Campero’s Mascot) and street team will be at both locations.


“We’re planting our flag in the ground with our grilled chicken, making sure our Guests know they have a choice,” said José Cofiño, COO and President of ADIR Restaurants Corp, master franchise of Pollo Campero in six western states. We know our Guests will appreciate the opportunity to choose.”

 

Date: Tuesday, March 18, 2008

Time: LUNCH

Place: Pollo Campero, 906 S. Goodrich Ave. Commerce, CA 90022

Who: La Raza 97.9, Pollito (loveable mascot), Pollo Campero Street Team

Date: Tuesday, March 18, 2008

Time: 4PM – 7PM

Place: Pollo Campero, 9000 Sepulveda Blvd. North Hills, CA 91343

Who: La Raza 97.9, Pollito (loveable mascot), Pollo Campero Street Team

 

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ADIR Restaurants Corp dba Pollo Campero is located at 1625 West Olympic Blvd., Suite 1020, Los Angeles, California, 90015. Phone: 213-201-2990; Fax: 213-201-2995. The company’s website is http://www.camperowest.com